Keyword (SEO)
Sitecheck Team
A word or phrase that people use to find content in search engines.
A keyword is the word or phrase users enter in a search engine to find information. In SEO, keywords guide how you structure and target your content. Focus on one primary keyword per page and use related terms to support topic coverage.
- Short-tail vs Long-tail: short-tail is broad; long-tail is more specific.
- Intent: align your content with user intent (informational, transactional, navigational).
See our blog for a longer guide: /blog/what-are-keywords