E-E-A-T
Sitecheck Team
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google's quality raters use to evaluate the overall quality of a webpage and its creator. The extra "E" (Experience) was added in December 2022 to emphasise first-hand, real-world knowledge over purely theoretical content.
Why it matters: Pages that demonstrate strong E-E-A-T tend to rank better, particularly for YMYL (Your Money or Your Life) topics such as health, finance, and legal content where misinformation is harmful.
Quick tips:
- Show clear author bios with credentials and real-world experience.
- Cite authoritative sources and keep content accurate and up to date.
- Build backlinks from reputable, relevant sites to signal authoritativeness.
- Ensure your site uses HTTPS and has a clear privacy policy and contact information.
See also: structured data, keyword, meta description.