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Free Image Alt Tag Checker

Scan your website for images missing alt tags to improve accessibility and image SEO.

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Why is Alt Text Important?

Alt text (alternative text) describes images to visually impaired users and search engines. It's crucial for web accessibility (WCAG) and helping your images rank in search.

Alt Text Best Practices

  • Be specific and descriptive about what the image shows.
  • Include context if the image serves a specific function.
  • Use an empty alt="" attribute for purely decorative images.

Common Mistakes with Alt Text

  • Stuffing keywords: Don't overload alt text with keywords. Keep it natural and descriptive.
  • Using "image of" or "picture of": Screen readers already announce it's an image, so avoid redundancy.
  • Making alt text too long: Keep it under 125 characters when possible.
  • Ignoring decorative images: Use empty alt="" for purely decorative images.

Impact on SEO

Alt text is crucial for image SEO. Search engines use alt text to understand what your images depict, which helps them rank your content. Properly optimized alt text can drive traffic through image search results on Google, Bing, and other search engines.

Accessibility Benefits

Beyond SEO, alt text is essential for accessibility. Screen reader users rely on alt text to understand images. By providing descriptive alt text, you make your website more inclusive and usable for everyone.

Frequently Asked Questions

What is an alt tag?
An alt tag (alt attribute) is a text description added to an HTML image element via alt="...". It tells search engines and screen readers what the image depicts.
Why do alt tags matter for SEO?
Google uses alt text to understand image content and index images in Google Images. Missing alt tags leave keyword signals on the table and can reduce your page's relevance for image-related searches.
How do I fix missing alt tags?
Add a descriptive alt="..." attribute to every informational image. For decorative images that add no meaning, use alt="" so screen readers skip them.
Do alt tags affect accessibility?
Yes. Screen readers announce alt text to visually impaired users. Missing or empty alt tags on informational images make those images completely invisible to assistive technology users.
How many images can the alt tag checker scan?
Our tool scans every image on the page and reports each one — whether it has a descriptive alt tag, an empty alt tag, or is missing the attribute entirely.