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Glossary

URL

A Uniform Resource Locator: the structured address used to fetch a resource on the web, made of scheme, host, path, and optional query and fragment.

Sitecheck Team

A URL (Uniform Resource Locator) is the structured address that identifies a resource on the web and how to retrieve it. A typical URL contains a scheme, host, optional port, path, optional query string, and optional fragment, for example https://sitecheck.dk/blog/post?utm=src#top.

Why it matters

URLs are both a user-facing label and a primary key for search engines. Clean, stable URLs make pages easier to share, easier to remember, and easier to rank. URL changes that are not handled with a redirect lose backlinks and ranking history. Inconsistent casing, trailing slashes, or parameter ordering can fragment signals across what users perceive as one page, which is exactly what a canonical tag is meant to solve.

How to use

  • Use lowercase letters and hyphens between words; avoid spaces, underscores, and special characters.
  • Keep paths short and descriptive; the slug should describe the page, not the nav tree.
  • Serve a single canonical version: pick www or apex, pick trailing slash or none, and 301 the rest.
  • Prefer HTTPS on every URL and confirm internal links do not point at old http:// versions.
  • List indexable URLs in sitemap.xml and verify each returns a 200 per HTTP status codes.
  • Avoid keyword stuffing; one or two relevant words in the slug is enough.

See also