Open Graph

Sitecheck Team

Meta tags that control how pages appear when shared on social media.

Open Graph (OG) is a protocol that uses <meta property="og:..."> tags to control how a page appears when shared on social platforms such as Facebook, LinkedIn, and Slack. Twitter/X uses its own similar twitter:card meta tags alongside OG.

Why it matters: Without Open Graph tags, social platforms choose arbitrary text and images for link previews — often with poor results. Rich, accurate previews improve click-through rates on social shares.

Quick tips:

  • Set at minimum og:title, og:description, og:image, and og:url on every page.
  • Use images at least 1200×630px for Facebook and LinkedIn previews.
  • Validate with Facebook's Sharing Debugger or LinkedIn's Post Inspector after deployment.

See also: structured data, meta description, Canonical Tag.